Accelerate Performance
Support Transition
Enable Transformation

About Prime & Magnolia

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Our Philosophy

We believe that leadership is a function of four critical aspects. Each of these is built on and shaped by the other facets of leadership. We work with you to explore and develop your key leadership and behavioural attributes, to enable you to deliver meaningful impact.

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Our Expertise

  • Strategic insight

  • Commercial focus

  • Practical solutions

  • Coaching and mentoring

  • Talent assessment and development

  • Senior leadership experience

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Our Approach

We are specific in the definitions of leadership aspects that we cover, we work closely with you to align our leadership effectiveness definitions with your leadership model.

We facilitate learning and change programs through clearly defined themes aligned with your practical needs without losing sight of the big picture. This is supported by ongoing advisory to support organisational change.

Principal Adviser

Middle-aged Asian Woman named Kate Liu-Bevan, the Principal Advisor or Consultant of Prime & Magnolia, Leadership Advisory and Strategy

Kate Liu-Bevan

Partnership with clients is at the centre of Kate’s philosophy. Her work focuses on leadership advisory at individual, team and organisation levels. She brings a commercial mindset to create clarity and enable meaningful impact.

Kate grew up in rural China from a farming background. She has since lived in multiple countries and risen to hold a range of senior leadership roles across industries, and has latterly established herself as a trusted and impactful leadership adviser.

Her early life in difficult circumstances was formative in providing cultural context and an international perspective. This has governed her journey and grounded her coaching and advisory work. Her experiences enable her to bring insight and empathy to those embarked on transformational change in their professional lives.

What We Do

We advise leadership at individual, team and organisatonal level. We are skilled at linking individual effectiveness to team dynamics and the organisation’s culture. Mindset shift is essential in individual leadership development, and systemic change is essential in creating the right environment for leaders and teams to thrive…

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Our Services

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Accelerating performance

  • Enhancing individual and team performance

  • Developing client service excellence

  • Defining Leadership Competency Frameworks

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Supporting Transition

  • Leadership succession planning

  • Leadership assessment and development

  • Coaching for role transition

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Enabling Transformation

  • Evolving culture to support change

  • Developing leaders to drive change

  • Supporting teams to thrive in change

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Testimonials

  • “Kate’s ability to provide strategic insight and clarity has helped us navigate complex challenges with confidence. She coaches with a commercial focus on finding practical solutions while fostering ownership and accountability within the team. Her approach is thoughtful, results-oriented, and truly impactful.”

  • “As a Development lead within a large Health and Social Care Trust, I have found the coaching sessions with Kate immensely supportive and developmental. Her attention to words, narrative and the ability to effectively question and unpick, has promoted personal growth and professional progression in my leadership role.”

  • “It really is such a pleasure to work alongside Kate. Her expertise in fostering behavioural change among senior leaders has been vital during our transformation. Kate's ability to challenge conventional thinking, listen intently, and propose tailored solutions has proven invaluable. She encourages self-reflection and curiosity to facilitate positive change.”

  • "Working with Kate has been an incredible experience. She is thoughtful, observering, and razor-sharp in her responses. Through our sessions she helped me analyze my behavior, uncover deep rooted patterns and partially overcome imposter syndrome. As a result, I feel more confident, trust my own capabilities, and have a greater sense of calmness in how I lead. I highly recommend her to anyone looking for deep, transformative coaching."

  • "I consider Kate to be a trusted partner, and I recommend Kate to others. I have worked with Kate extensively on coaching programmes and EDI leadership development over the last 4 years. Kate brings professionalism, a depth of expertise and a client-centric approach to all she does."

  • “I have had the privilege of working with Kate, an exceptional leadership and strategy consultant. She has led numerous programs, including one aimed at advancing senior female leaders, helping them navigate systemic challenges. Kate consistently exceeds expectations, bringing concepts to life with her extensive experience and profound knowledge. Her storytelling skills are remarkable, making complex ideas accessible and inspiring. Kate truly excels in her field, and I highly recommend her as a trusted advisor and partner.”

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